Homophobia is okay when it’s funny

An update on the Snickers commerical:

A lot of Super Bowl viewers didn’t snicker at a Snickers commercial that aired during the game; instead, they complained so loudly that Masterfoods, a division of the Mars candy company, decided not to show the spot again and removed it from its website. The spot showed two men eating a single Snickers candy bar from opposite ends, accidentally kissing (like the spaghetti-eating pooches in Lady and the Tramp) when they reached the cener, and reacting with disgust and anger. The commercial was extended on the website with members of the Chicago Bears and Indianapolis Colts also registering their disgust at the kiss. Among organizations that complained about the spot were the Gay and Lesbian Alliance Against Defamation (GLAAD) and the Human Rights Campaign. In announcing its decision to yank the spot, a spokeswoman for Masterfoods observed that “humor is highly subjective.” She added: “Feedback from our target consumers has been positive, and many media and Web site commentators on this year’s Super Bowl lineup ranked the commercial among this year’s best.”

Who is this spokewoman? Humor is subjective? Just because people like it means it’s okay? Lots of people like segregation too. Asshole.


Update: apparently, this is a form letter someone in their PR cooked up to send to all the complaintants. They are not taking any responsibility and essentially saying, because SOME people did not find it funny, it runied it for everyone else. They didn’t have the intent to offend. What the fuck? They are exploiting people’s homophobia and violent urges to sell their fucking candy. What kind of message does this sends to people about what should be done to people who are gay?They knew the intent.

One thought on “Homophobia is okay when it’s funny

  1. It’s so weird when I was sitting in on that meeting where we discussed our line-up for the superbowl spots I put down my cigar and I stood up from the conference table and said, “Lets make it two chicks”.

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